Humans are social by nature, which inclines them to interact and socialize a lot. While interactions can take up many forms, there are people whose opinion, expertise and brand influence and inspire others. We can feel their impact in the digital space, their businesses, expertise or even careers. We know these people as influencers.
In Kenya, there has sprouted a crop of influence trailblazing in their own different ways and means.
The top 5 female influencers are:
1. Maxine Wabosha
She is a YouTube and Instagram sensation with a huge following of young ladies who love beauty and travel stories. Wabosha Maxine, as we know her on her social media handles, creates make up and travel videos and has made a name in these genres.
Her YouTube and IG are full of content giving make up tips, tutorials, reviews and hacks on how to look beautiful as well as enjoy life while travelling. Given her success on these platforms, Wabosha has become a strong influencer and highly sought after by beauty and even lifestyle brands.
Big brands endorse her to market their products on her channels, which rakes her with a good cash flow. For instance, on her IG she is currently reviewing Nivea products.
The self-acclaimed president of the single mums has been branded madam boss. Akothee is a musician, philanthropist and business lady with a massive following on Facebook and Instagram.
Her content features vlogs documenting her daily life as a mum and an entrepreneur, which she uses to encourage people to work hard and follow their dreams. This resonates with people hustling their way to success and has earned her an excellent reputation with single and young parents and young adults.
Her influential status has made her a brand ambassador with major companies dealing with household products, which she markets on her platforms. These products include toiletries, beverages, and flour and building products. For example, Madam Boss is the current face of orchid valley juices and rosy tissues.
3. Yvonne Okwara
This is a phenomenal leader in the media industry commanding a following on all social media platforms. The stylish TV presenter writes on her IG bio that she is an MC, facilitator and health and fitness enthusiasts. Her finesse makes her an inspiration to many people who follow her Programmes on TV.
Her influence is so big that it recently saw her feted her as the most stylish media personality which can tell you the level of her impact.
4. Martha Karua
We have christened her the iron lady of Africa because of her strong political stand. The politician is a crowd puller in the political arena, which has earned her admiration from people from all walks of life.
Her principles and her demeanor make her influential to the aspiring politicians. She is the NARC Kenya party leader.
5. Wandia Gichuru
She is the founder of Vivo Active wear fashion brand and an astute entrepreneur. Her brand captions her passion for fashion business. She was featured in the past on business incubation program The Lion’s den which saw her sponsor upcoming entrepreneurs.
This made her an inspiration to young people venturing into business. Actually, she recently got the Order of the Grand Warrior (OGW) in Kenya, which she said was a recognition for fashion industry as well.